Publicity And Media Tips For Experts And Authors
Written by Gloria Jennings on February 17th, 2010
Writing a book is a life-defining experience for a writer. It can be very difficult when the author realizes that their book has not defined anyone else\’s life. This is especially true when you rely upon the book for your livelihood. You must get people to buy and read it. But how? What are the best author and book marketing tips?
Funnily enough, many authors are making money by writing books about how to promote books. These may or may not have all of the answers, but they certainly have the right ideas. They advertise online. For just a few dollars for a web page (or maybe a free web page, when you can find it) you can get numerous Google hits. Use the new technology we have. Make YouTube videos, advertise on Facebook, do anything to ensure people hear about you.
If you are a small town author, it is all the better. Living in a big city gives you access to the biggest publishers and agents, but writing a book there is no great news for anyone. In a small town you are far more likely to be noticed. The newspaper will want to interview you, the local news station will do a story on you, book stores may want you in for a book signing. Take advantage of every single one of these opportunities, because they will not come around again.
You want to give just enough information about the book to make people interested. Do not talk too much about it or give anything away. Be a professional and think about the business of you. Every story or interview is just like a job interview. Do not say anything off-color or make stupid jokes. You do not want to risk alienating a single person. Make sure you are well spoken but do not try to sound \’too smart\’ and risk sounding like an idiot when no one has any clue about what you are talking about. Not everyone knows critical theory or the Laconian or Derrida point of view. Keep it simple and entertaining.
You must play on everyone\’s memories of you. Talk about the town\’s influence on your writing, or your high school, or other local celebrities in order to give a place pride. Be humble. Remember that people will know your parents or remember you from school and will be eager to see what you have done.
Do not be afraid to put up fliers and do television spots. Network as much as you can, cash in favors, and do not burn any bridges. You will need as much help as you can get in moving your publicity up to the next level.
Discover more strategy about appearing on TV shows, Radio Publicity and company Strategy using the media now. Enjoy the tremendous benefits of publicity and promotion for yourself and your company.
This entry was posted on Wednesday, February 17th, 2010 at 8:08 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tags: business, communications, Leadership, management, Motivation, Success, wealth building, writing
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