Has Your CTR Dropped Through The Floor
Written by Michael FLum on June 22nd, 2009
In this article of OK to Make Money Online, let’s talk about traffic, specifically social networking traffic, e.g. MySpace, Twitter, Facebook, etc. These are the hot spots for social networking. This is great traffic for making personal contacts, meeting friends, and networking. However, the social network is not normally the place to find traffic that is purchase-oriented.
Traffic that is purchase-oriented is on a hunt or quest to find that product or service that fills their current need. They may be doing research, product comparison, or pricing. They are looking to get in, purchase, and get out. Until a store has places where people that know each other can have an in-store, online conversation, they are there to shop, or at least that is what the store owner wants and how you make money.
When you bought into the social network hype, you bought into the producers of social networks’ promotion of their product. What is their product? Socializing! However, is that what you are promoting? If so, great! You can stop reading now and go back to making money. If not, and if your keyword is not targeted on the latest “got to have it” craze, then you don’t belong in a social network. When Google detects your error, they will downgrade your ads until you get it.
If you are a white hat, then you know you have a responsibility to the buyer and the advertiser. You are there as an intermediary to entice the buyer to your site and direct them to a product or service to make money. Why do you think sites like Grizzle and “The Keyword Academy” are so popular? They have great, informative content that you want to go back to again and again. Google knows this and directs good solid traffic from high-ranking SERP(search engine results page) to their sites.
So the best thing you can do for yourself is write good articles that promote your keyword, and hence the advertiser’s product or service. Then Google rewards you with better performing ads. Remember: Google wants you to be the leading expert and the most popular guy/girl on the block. Not for the social network groups, but for the purchasing groups or groups that will be converted to buyers. And isn’t this what you want to do to make money.
Michael
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