Create An Author Expert Media BIO In 10 Easy Steps That The Media Will Love
Written by Annie Jennings on January 16th, 2010
When creating a author expert media bio for book promotion or business promotion keep in mind that the primary goal is to include the information the media needs to know make a decision whether to consider you for the media opportunity. The first thing to do is to lead with your most impressive achievements, your education, your degrees, your credentials and awards or recognitions.
2. The next element of your media bio should contain information about your books including the complete titles that you have published, any special paper or reports or studies you have created. 3. It is important to list your topics, areas of specialty and area of expertise that include your main expertise and associated areas as well. 4. Include how many years you have worked in your industry and this showcases your experience and helps build up credibility for you. 5. Be sure to include your membership in associations, any peer recognition, special awards as well as this can set you apart from the others in your field.
6. If you have appeared on any media such as radio shows, TV shows or been the quoted expert in magazines, newspapers and online mention them and include the most impressive and influential. You can get into more detail on your website. 7. Do not include personal information in a professional bio unless the information directly relates to your subject matter. You can include the personal information later on your website is if fits better there. Keep you bio tight and to the point without distraction.
8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information. 9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.
10. Finally, remember the purpose of your author or expert bio is to give the media a summary of you and your expertise so they can decide if you are the right expert for their TV shows, radio show, newspaper or magazine article or online media. Be sure to get high quality headshot of yourself as often the media will ask for a picture of you to include in the article. Get a professional photo created for you. Do not use a quick snapshot of you at the part throwing a frisbee for your professional media photo as this many not create the right picture in the minds of the media or those booking you.
Find additional pointers on book promotion and creating a powerful BIO for the media. Authors, experts and business professionals and promote a book or a business with a top quality media bio.
This entry was posted on Saturday, January 16th, 2010 at 8:23 am and is filed under Business Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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