Consumers Love Mobile Coupons
Written by Hobbi Franklin on January 16th, 2010
More than 24% of mobile phone users in the United State have taken part in a mobile marketing campaign. They receive alerts and coupons for products and services regularly. This research has shown that more consumers love mobile coupons and the number is growing rapidly.
25% of marketers distribute mobile coupons through MMS, SMS, Bluetooth and other electronic devices. They are normally sent as part of an overall marketing campaign to increase customer awareness about products, increase sales, get customers to try new products, launch a new product, and encourage repeat visits.
The cost of distributing mobile coupons is much less than that of sending paper coupons to customers. The market can be targeted and it is possible to direct specific types of coupons to people who have shown interest in specific products.
About 25% of US marketers use digital and SMS coupon distribution that gives them an extra edge on their competition. Their products and sales are often the first seen by people who view their phone messages several times on a daily basis.
Convenience is one of the key motivators for customers and potential customers of products. The mobile coupons do not require that they read a magazine or newspaper in order to find a coupon for a product they want. Some marketers are making their coupons to be read directly from a smart phone and there is no need for an individual to print the coupon before redeeming it.
Delivery of the coupons is very simple. A customer finds the coupon they want through a search on their electronic device and are able to print it from their home computer. Coupons that are location based can be easily accessed if a person is on vacation by inputting the zip code where they are located.
Some coupons are received after entering a short code or number after which they receive an email coupon that can be used at their convenience. Some of the coupons are timed and an individual is restricted on the length of time the coupon is valid. Still other coupons are delivered to the electronic device in a grouping that contains different expiration dates thus encouraging repeat visits by customers to specific locations.
Most customers find that the coupons they receive via their mobile device is more valuable than coupons that are found in hard copy. One reason for this is that the coupons sent via mobile devices do not cost as much for the marketer to create and send and that savings is passed onto the customer.
Coupons that are growing in popularity are Universal coupons. These coupons provide a great motivation for customers to try new products in a manufacturers line. The coupons give customers the option to products that they may have never tried before at a significant savings.
As people become more mobile and very few receive or read hard copy newspapers or circulars, the ability to receive valuable coupons without stopping to look for them or clip them from a hard copy source makes them very attractive. The savings that is achieved with minimal effort for the customer makes this marketing tool just one more reason that consumers love mobile coupons.
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This entry was posted on Saturday, January 16th, 2010 at 8:13 am and is filed under Finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tags: coupons, entertainement, family, Finance, Money
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